Guidelines

We’re located at 225 West 39th Street (between 7th & 8th): Access only through door one door down (toward 8th Ave.) from the main entrance. Press the buzzer to the right to enter the freight entrance. Once inside, take the elevator to the 6th floor. Entrance to Focus Gear will down the hall. Ring buzzer for entry.

Your pickup and drop off times are listed at the bottom of your quote, but may be scheduled between 8am and 6:30pm depending on availability. Let us know your extension date and you will be sent an updated invoice. Any balance will be processed after your equipment is returned. Please note, this may be limited by availability.

It’s best to inquire about your gear 1-week in advance. We recommended that Non-Account Holder submit their inquiries and Account Application at least 24-hours prior to their rental. Your account needs to be completed at least 24-hours before you reserve equipment.

Unfortunately, we do not accept walk-ins and will need time to set-up your account before prepping your gear.

If you do not have an account we can only place a “soft hold” but if a current account holder inquires about the gear before you submit your account application, we’ll have to give the gear to them.

Deliveries: Focus Gear will deliver equipment but only for pre-existing Accounts Holders and only within the New York City area. We will not deliver equipment for new Accounts Holders.

Shipping: Focus Gear does not ship gear in any type of package service out of state or within New York City. That said, we are working on implementing shipping options in the future.

Insurance is only required if the Full Replacement Value is over $10,000. However, we strongly suggest carrying insurance for your rentals, this will protect you in case of theft or incident on set (ever hear that story of the guy who tripped on a C-stand?).

We require the following:

•The Account Holder be listed as the Insured
•May list Company Name as the Insured, if the Company Name is listed on Credit Card used for the Hold
•Focus Gear listed as the Certificate Holder
•The policy must be Leased/Rented Equipment or Inland Marine
•Focus Gear listed as Additionally Insured and Loss Payee
•All Exclusions for Theft from an Unattended Vehicle must be removed
A Sample COI can be found on our website and on the 5th page of the Account Application.

If you need help finding insurance, we recommend Robertson Taylor, Taylor & Taylor, and Film Emporium.

Exclusion for Theft from an Unattended Vehicle basically means if someone breaks into your car and steals the equipment, the insurance company will not cover the incident. We require all Exclusions for Theft from an Unattended Vehicle be removed from your insurance policy.

“My Company is listed as the Insured. Is that ok?”

As long as your Company’s Name is listed on the Credit Card you use for the Hold, that is fine. If not, the Account Holder’s name must be added as the Insured.

“I’m the account holder, but would like to use my friend’s insurance.”

No. We can only accept the Account Holder’s Insurance. Another person/Company’s Insurance will not be accepted.

“I am currently in college and using my school’s insurance. Only my school can be listed as the Insured.”

We ask that the school’s Insurance Company add your name as a C./O., DBA, or listed in the description with the project’s name. We also will need the contact information for your Student Coordinator and have them provide a list of currently enrolled students in the program.

The Hold is a Pre-Authorization that we place on the card associated with your account. The Hold is in the amount of the Full Replacement Value of the gear. If you provide Insurance, we’ll place the Hold in the amount of your Insurance’s Deductible. Depending on your bank, it takes 5-7 business days from the day you picked-up for the Hold to be removed.

“If I provide Insurance, does that mean you won’t place the Hold?”

No. If you provide Insurance, we’ll place the Hold in the amount of your Insurance’s Deductible.

References are required when the Full Replacement Value is over $10,000. We only accept references from U.S based Rental Houses that specialize in Film/Video Equipment Rentals. I.e: Adorama Rentals, Abelcine, Handheld Film, VER, etc…

If you don’t have any references we ask that please submit your Account Application at least 48-hours (a week is preferred) in advance of your rental so we may run a detailed background check. Additional personal information may be asked for.

We can only accept the Account Holder’s References. Another person’s References will not be accepted.

No, the Rental Charge and Hold must be processed before we can release the gear.

Of course. We are always willing to work with any budget. Send us your budget for equipment with your gear list and we’ll see what we can do for you.

Student Discounts: We don’t have a student discount, but we are willing to work with any budget. Send us your budget for equipment with your gear list and we’ll see what we can do for you.

Made in New York: Of course. Send us your Made In New York card and we’ll give you a 10% discount.

To become Net-30, please request a Net-30 application. Please note, Net-30 terms are reserved for frequent clients.