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The subtotal reflects the total price of your order before any applicable discounts. It does not include shipping or delivery costs and taxes.
New York Sales Tax 8.875%
If you are tax exempt, please send us your Resale Certificate.
A hold will be made in the amount of the Full Replacement Value. If the Full Relacement Value is over $10,000 a COI will be required. If you provide a COI, a hold will be made in the amount of your Insurance's deductible.
In an attempt to keep our facility safe and COVID-19 free, we have made some changes to our protocols. We will adhere to social distancing and wearing of face coverings. We will limit the amount of people entering our facility. Below is a summary of some of the measures we are implementing to keep us safe. These have been recommended by PERG and take into account the CDC guidelines as well as other Industry-related Union guidelines. We thank you for participating in our efforts to limit the spread of Covid and keep our industry – and city – safe and healthy! You can download our full COVID-19 protocols here.
Click here to fill out a New Account Application
ADDRESS: 225 West 39th Street, 6th Floor. Between 7th & 8th Ave.
HOURS: Monday through Friday, By Appointment Only.
One 24 hour period.
You can also pickup after 4PM and return by 10AM two days later. For example, pick up Monday after 4PM and return Wednesday by 10AM would give you a one day rate.
Seven consecutive, 24-hour periods. Our Weekly rate is billed as a 3x Day Week.
A photo ID and a major Non-Debit Credit Card with enough line of credit available to hold the full replacement value of the equipment you are renting or a Certificate of Insurance that covers rented equipment for the full replacement value, naming Focus Gear as certificate holder, additional insured and loss payee. “EXCLUSION FOR THEFT FROM UNATTENDED VEHICLES” must be removed from insurance policy and noted on the certificate.
If you provide us with a certificate of insurance, we will only put a hold for the amount of your deductible on your Credit Card. Please be aware that the credit card companies take 7-10 days to refund your deposit. We are not responsible for the return of funds to your account or any fees that your bank might charge.
We do not provide insurance and we strongly encourage renters to obtain an insurance policy (see below for insurance contacts). All equipment is tested and inspected prior to and after each rental. If equipment is returned damaged, we will send it to the manufacturer for an estimate and either bill you for the repair fee or for the full replacement cost if it can’t be fixed.
Credit card (AMEX, DISCOVER, MASTERCARD, VISA) for the rental amount must be received prior to checkout. All rental charges incurred are subject to an 8.875% New York sales tax unless a valid NYS Tax Exempt Certificate is provided.
We strongly recommend reserving your gear a few days in advance. Any cancellation within 24 hours of the scheduled checkout will be charged the entire amount of the rental.
Any and all equipment returned after the specified time on the expected day of return will be charged for that day at the standard daily rental rate.
We do not provide insurance but we recommend checking out:
In an attempt to keep our facility safe and COVID-19 free, we have made some changes to our protocols. We will adhere to social distancing and wearing of face coverings. We will limit the amount of people entering our facility. Below is a summary of some of the measures we are implementing to keep us safe. These have been recommended by PERG and take into account the CDC guidelines as well as other Industry-related Union guidelines. We thank you for participating in our efforts to limit the spread of Covid and keep our industry – and city – safe and healthy!
You can download our COVID-19 protocols from here.
New clients should submit their Gear List and Account Application at least 24 hours prior to their rental. Unfortunately, we do not accept walk-ins and will need time to set-up your account before prepping your gear.
Yep we do but only for pre-existing Accounts Holders and only within the New York City Metropolitan area. Please reach out via email or phone for more details.
We usually do not ship equipment but are working on implement a new system in order to do so!
We strongly suggest carrying insurance for your rentals, this will protect you in case of theft or incident on set (ever hear that story of the guy who tripped on a C-stand?). Insurance will be required if the Full Replacement Value is over $10,000.
We require the following:
•Account Holder listed as the Insured
•May list Company Name as the Insured, if the Company Name is listed on Credit Card used for the Hold
•Focus Gear listed as the Certificate Holder
•The policy must be Leased/Rented Equipment or Inland Marine
•Focus Gear listed as Additionally Insured and Loss Payee
•”All Exclusions for Theft from an Unattended Vehicle” MUST be removed
A Sample COI can be found on our website and on the 5th page of the Account Application.
Exclusion for Theft from an Unattended Vehicle basically means if someone breaks into your car and steals the equipment, the insurance company will not cover the incident. We require all Exclusions for Theft from an Unattended Vehicle be removed from your insurance policy.
“My Company is listed as the Insured. Is that ok?”
As long as your Company’s Name is listed on the Credit Card you use for the Hold, that is fine. If not, the Account Holder’s name must be added as the Insured.
“I’m the account holder, but would like to use my friend’s insurance.”
No. We can only accept the Account Holder’s Insurance. Another person/Company’s Insurance will not be accepted.
“I am currently in college and using my school’s insurance. Only my school can be listed as the Insured.”
We ask that the school’s Insurance Company add your name as a C./O., DBA, or listed in the description with the project’s name. We also will need the contact information for your Student Coordinator and have them provide a list of currently enrolled students in the program.
The Hold is a Pre-Authorization that we place on the card associated with your account. The Hold is in the amount of the Full Replacement Value of the gear.
If you provide Insurance, we’ll place the Hold in the amount of your Insurance’s Deductible. Depending on your bank, it takes 5-7 business days from the day you picked-up for the Hold to be released.
References are required when the Full Replacement Value is over $10,000. We only accept references from U.S based Rental Houses that specialize in Film/Video Equipment Rentals.
If you don’t have any references, please submit your Account Application at least 72-hours in advance of your rental. Additional personal information may be asked for.
We can only accept the Account Holder’s References. Another person’s References will not be accepted.
No, the Rental Charge and Hold if any must be processed BEFORE we can release the gear.
Of course. Send us your budget for equipment with your gear list and we’ll see what we can do for you!