About 10 years ago, we felt that rental businesses did not always make sense, that they needed a change. So we decided to take matters into our own hands and establish a rental house like no other. We wanted to create a personal experience where prices were both honest and affordable, and where customer service and technical knowledge were top priorities. So in 2007, we began to rent equipment out of an apartment based in East Village. Our rental services had a humble start, offering only a few Panasonic HVX200s and some lighting equipment that we would use for our own productions as well.

Since then, Focus Gear has flourished into a mid-sized rental house with a dedicated team of rental technicians, fully equipped with check out bays for commercial and cinema rentals. We offer a wide range of professional equipment from digital cinema cameras to full frame, anamorphic, and vintage lenses. We are now known as a rental house who takes just as much care of our clients as we do our equipment. Focus Gear has achieved a significant amount of growth over the years, but our personable, unpretentious attitude, as well as our great taste in music, have not changed a bit.