Chrysler to create separate “Ram” brand for trucks?
Yesterday, we told you about Fiat’s master plan for the Chrysler Group, including turning Dodge into a sports car brand and transforming Chrysler into a Cadillac rival. But how would Dodge’s badass pickup trucks possibly fit into a sports car lineup? If latest rumors are to be believed, they wouldn’t.
A proposal reportedly under consideration would see Dodge’s trucks amputated from its lineup and placed into a whole new division called, not surprisingly, Ram. Such a move would free the Dodge range of commercial trucks, enabling it to focus on performance-oriented vehicles, reports Edmunds.
Although company officials have not confirmed this rumor, it sounds logical enough. But some of the specifics remain a mystery. For example, will Dodge continue to sell SUVs? Similarly, will the Ram brand focus on pickup trucks only, or will SUVs come in to the mix?
There are many unanswered questions, but there’s no doubt these months ahead will be an interesting time for Chrysler.
Source: Leftlane
